Advanced PR Writing Skills

1 Day

What you will learn:

This workshop includes individual
assessment of each delegate’s copy, with suggestions for
improvement. Ideal for experienced PR staff who want to
improve their writing skills.

Workshop content includes:

• How to be active in finding news-worthy stories and
features
• Getting the targeting right — different angles and
approaches
• Making case histories interesting
• Styling your work to suit the market
• Writing for niche/technical markets
• Targeting online, print and broadcast media —
top tips for social media effectiveness
• Better headlines
• Ways to improve the readability of your work
• Selling the client in a subtle way

Not for: Highly experienced writers