Copywriting – advanced skills

1 Day

What you will learn:

An intensive, hands-on session for
those with one or two years’ experience, but who want to
learn how to write more effective, customer-focused copy.
Working with current examples of each delegate’s work, the
course is suitable for marketing and communications staff
and anyone else whose career involves copywriting.

Workshop content includes:

• Writing copy your audience will want to read in print
and online
• Getting your message across using creativity
• Avoiding common mistakes
• How copy works with visuals
• Creating relevant yet unexpected concepts
• How good copy works across different media
• The potential of online interaction; viral campaigns
• The importance of brand and design
• Tricks of the trade

Not for: Inexperienced copywriters