Crisis Management

1 Day

What you will learn:

Things can go wrong in any
organisation. Handled well, the damage can be limited;
handled badly and it can have a huge effect on image and
profits. This course looks at worst-case scenarios and what
to do when things go wrong. It is vital for PR agencies
or in-house press officers who need to have a ‘what-if?’
mechanism in place if something goes wrong.

Workshop content includes:

• Issues management and risk audits
• How external sources can affect you and your brand
• How to manage the immediate
impact of social media
• What to do when things go wrong
• Understanding the audience and how to find them
• Setting up spokespeople and a
chain of command
• Getting authority for statements
• Managing the media — including
‘citizen journalists’
• Positive press from bad news

Not for: Newcomers to PR

Digital Highlights

• Why prevention is better
than cure – scenario
planning and forseeing a
problem

• The message and the
medium – what to communicate, how, when, to whom, and through which channel?