Digital Media Sales

1 Day

What you will learn:

A thorough analysis of the opportunities
opening up across the digital advertising marketplace and
how to build high-value digital campaigns for clients and
publishers. This is a perfect introduction for sales staff who
are interested in developing new ways to package advertising
across emerging media platforms to grow their digital sales.

Workshop content includes:

• The differences between what the
web offers and digital media
• An analysis of the different formats
for ad delivery
• How online advertising works
• Top tips on trading online and
digital campaigns
• The power of social media and how to harness it
• Mobile technologies and instant purchasing
• How to measure and prove your media sales results using
online research tools
• Working with digital agencies — talk their lingo

Not for: Sales teams who only sell for print publications

Digital Highlights

• Developing your digital
sales pitch:
• How to plan
and sell your clients digital
campaigns that work