Digital Publishing and Marketing Strategy

1 Day

What you will learn:

This course offers an analysis of how
other publishers have successfully packaged their content
for audiences across the full range of digital platforms. It
is ideal for publishers, senior marketers and editors who
are developing a digital publishing strategy for specialist
consumer or B2B titles across the web , enewsletters, digital
editions, mobile and social media.

Workshop content includes:

• A look at practical tools that can be
applied to your market
• Using content to get attention
• Creating compelling enewsletters
that build registrations
• Developing a digital edition that
readers will pay for
• Converting free subscribers to paid
services
• Repackaging archive content to maximise its value
• Creating other valuable services for your subscribers

• Developing creative marketing solutions for your advertisers

Not for: Print diehards, national press and mass market magazines

Digital Highlights

• How to make strategic
decisions
• Managing costs and
making money
• Trying it all together with
social media