Editing on the web

1 Day

What you will learn:

In this course delegates learn how subediting
on the web differs from subbing in print and how
to keep readers’ attention. Ideal for journalists, PRs, internal
and external communicators and marketing staff who post
and manage content online. It highlights the importance
of easy navigation and how to take account of the different
information needs of casual surfers and regular users.

Workshop content includes:

• Targeting your audience in words and style
• Word use and word breaks
• Maintaining topicality
• Hyperlinks — when and how to
use them
• Headlines and other visual aids
• Avoiding the pitfalls
• Attribution, legal and health
considerations

Not for: Experienced web subs

Digital Highlights

• Managing user-generated
content
• Thinking in screens
• Exploring dynamic content