Facebook Marketing

1 Day

What you will learn:

This course is for anyone who wants
to use the world’s largest social network with the potential
of reaching more than one billion individuals worldwide.
It offers a practical, in-depth guide to choosing the right
options for marketing and growing your business and
influence on Facebook including tips and tricks from
successful brands on the network.

Workshop content includes:

• Why you should beharnessing the
power of Facebook
• Selecting the right presence for
your organistion
• How to design the most effective
‘brand’ identity
• Managing, interacting with, and
growing your community
• Competition and promotion guidelines imposed by
Facebook — and how to avoid deletion
• Facebook advertising: relevancy and optimisation
• The rise of Facebook commerce
• Analytics using Facebook Insights

Not for: Those who think Facebook is only for kids

Digital Highlights

• A look at the latest
Facebook innovations

• Content that attracts
Facebook ‘Likes’

• Integrating Facebook into
your website