THEY SAY:
“Thought-provoking training from a media expert – very impressed!”

How To Get More Stories In The Media

1 Day

What you will learn:

Learn how to maximise every media
opportunity even when you’re giving them something it
seems they don’t want? This course is ideal for anyone who
has to manage the media — written, online, radio, television
and social media — as a regular part of their work.

Workshop content includes:

What does the media want from you?
Getting the story clear
Selling yourself, your brand and
your client
Handling awkward questions
Building more effective media relations
Preparing your spokespeople for radio, TV and podcasts
The people who can make or break your campaign
Organising press conferences that people will attend

Not for: Those inexperienced at handling all aspects of the media


Digital Highlights

Changing your style to meet
online needs
Using social media to
enhance the message