Improve Publications

1 Day

What you will learn:

This course is perfect for editors, news
editors and feature editors who want some fresh ideas on
how to improve their publications. This is not a management
course (see The Editor, page 28), but focuses on how to
identify what your readers want, and analysing your position
in the market. NOTE: Publications can either send one
or two from the team. Or call us for a quote on leading a
bespoke brainstorming session for you.

Workshop content includes:

• How to be better than your rivals
• Planning for news, features and supplements
• Quality control of reporting, feature writing, subbing,
design and illustrations
• Scheduling and production
• Balancing money-making with
running worthwhile ventures such
as advertorials and events
• Getting the best from contributors
• An in-depth look at your publication

Not for: Those who think their publication is perfect

Digital Highlights

• Updating your digital
publishing strategy