Internal Communications – Advanced Skills

1 DAY

What you will learn:

This course is all about developing
strategic business goals, from ensuring senior management
involvement to deciding on the most appropriate
communications platforms. It is for anyone who works in
internal communications and wants to upgrade their skills.

Workshop content includes:

• Finding stories
• Running a campaign
• Effective evaluation
• Internal branding —
examples of good and bad
practice
• Defining the role of the head of internal communications
• The psychological contract — why employees often feel let
down by employers
NOTE: This workshop follows the Internal Communications
(part 1) — essential skills.

Not for: Those new to internal communications

Digital Highlights

• Guidance on how to use digital and
mobile communications platforms