Internal Communications – Essential Skills

1 DAY

What you will learn:

The purpose of internal
communications and how it ties in with your organisation’s
plans. A vital workshop for those in government or business
it is suitable for anyone new to the internal communications
department of an organisation, and those seeking to
improve their internal communication skills.

Workshop content includes:

• Finding stories
• Crisis communication and the
internal audience
• Getting messages out across all
media
• The PR role, and dealing with senior
management
• Internal audits: benchmarking and evaluation
• Staff surveys and issues
• The link with external communications

Not for: Experienced members of a communications team

Digital Highlights

• Writing for multiple
platforms

• Staff journals, intranets
and mobile