Manage print Stuff Through Digital Transition

1 Day

What you will learn:

This course is ideal for editorial
managers and publishers who need to help their
experienced print staff understand the emerging digital
media landscape. Delegates will get advice on how to get
old-school journalists and editors to accept the changes in
their roles, embrace digital publishing as an opportunity
rather than a threat and make a valuable contribution to
the development of your organisation’s digital publishing
strategy.

Workshop content includes:

• Describing the modern media landscape
• Explaining the benefits of digital to print people
• Building digital skills on print foundations
• Creating a content-first culture
•Making metrics and analytics
meaningful
• Clearing time for new digital
projects
• Developing a staff-friendly digital
roadmap

Not for: Inexperienced financial writers

Digital Highlights

• Encouraging multi-platform
entrepeneurship, from platform testing to native advertising