Personal Branding Using LinkedIn

4 Days

Course Overview:

LinkedIn is the number one social business network used by decision makers. People trust what they read on LinkedIn so it is a great way to reach potential employers, clients and joint venture partners. During this course participants will develop a professional and compelling profile that clearly explains their expertise and then use it to get connected and broaden their networks.

Who the course for:

Anyone who want to use LinkedIn to publicize their skills, knowledge and experience, as well as connect with other business people.

TRAINING MATERIALS: *Participants should bring a laptop computer with Internet access, their CV, biography and personal statement if they have one

Objectives & Outcomes

At the end of this course, you will understand the

step-by-step technique to develop a professional and convincing profile that clearly explains your expertise to be used to get connected and broaden your networks.

Our Professional Certification in Personal Branding Using LinkedIn will help you to:

• Create your own LinkedIn profile
• Craft impactful content for each of the sections of your profile
• Add keywords in each of the sections that grab the attention of your ideal audiences
• Change the way you write your profile so it is in the first person and feels conversational
• Identify multimedia content you can easily create that will appeal to your audiences and promote your expertise
• Begin connecting with past colleagues, clients and other business contacts
• Experience participating and sharing via LinkedIn groups

Course Content

Module 1:

Creating an effective LinkedIn profile (Day 1/3)

Step one:

Helping people find you
• Selecting the best keywords
• Researching the search words people use via Google Keyword Tools
• Writing an attention-grabbing headline

Step two:

Identifying what attracts and engages your ideal audiences
• Identifying your ideal audiences and their interests
• Focusing on the problems they’re experiencing that you can help with
• Explaining what you can do for them

Step three:

Structuring your experience section
• Writing the content for your current role, including what you do, your achievements and the difference you make to your team and organisation

Module 2:

Improving your LinkedIn profile (Day 2/3)

Step four:

Creating the summary section
• Writing an overview of your specialisms
• Listing your ideal audiences whom you want to connect with

Step five:

Populating the other sections
• Creating content for each of your previous roles
• Creating content for projects, publications, volunteers, organisations, honours & awards, and certifications
• Adding videos, slide shares, testimonials and recommendations

Step six:

A clear call to action
• Inviting people to interact with you
• Offering free content that illustrates your expertise such as a report or chapter of a book

Module 3:

Getting connected & broadening your network (Day 3/3)

Step seven:

Inviting people to connect
• Searching for people you know
• Connecting with people in similar roles and businesses
• Connecting with high-level networkers
• Accepting invites to connect; avoiding spammers and fake accounts

Step eight:

Actively participating in groups
• Identifying groups to join
• Commenting on other people’s posts
• Posting your own views
Step nine: Creating your own group
• Choosing a name for your group
• Uploading content regularly
• Publicising your group and encouraging members to be active