Social Media Marketing – Developing A Strategy

1 Day

What you will learn:

This course is ideal for business
owners, managers and PR agencies who want to make
the most of social networking platforms to bring in new
business. This course will give you new interactive marketing
tools for today’s online world.

Workshop content includes:

• Does your social media offering
engage your customers?
• Social network sites — which to
use, when and how
• Learning from successful online
campaigns
• How social media can bring you
closer to customers – the benefits
and hazards
• How to measure success, including a look at web analytics
(see page ??** for an in-depth workshop)
• How to integrate email marketing
• Considering search engines and viral marketing
• Writing your online marketing campaign

Not for: Those who think social media is a passing fad

Digital Highlights

• Assessing your customers
and what they want from you

• Choosing appropriate
platforms

• How to monitor and learn
from your competitors