Twitter And Linkedin The Secrets Of Success

1 Day

What you will learn:

A practical guide to making the
most of two of the most effective social networks to grow
your publication or business. This course offers advice to
anyone looking to drive effective business-to-business
communication, engage with customers and build their
online influence through Twitter and LinkedIn.

Workshop content includes:

• Why use Twitter and Linkedin?
• Reputation management for
your business
• The importance of crisis
management and response
• Maintaining audience contact
• Targeting influencers, journalists
and investors
• Demonstrating thought leadership
• Tips and shortcuts on time management
• Twitter and Linkedin paid advertising options

Not for: Those sceptical about the benefits of business social media

Digital Highlights

• Setting up an effective and
efficient social media strategy

• Corporate entity or employee
ambassador?

• Measuring success and ROI