What Makes NEWS

1 Day

What you will learn:

This intensive one-day course will give
you a greater understanding of how media organisations
function, who the key decision makers are, and how editorial
decisions are made. You will learn what makes a story and
how to create narratives that will be of interest to the media.
This course is for anyone expected to generate positive press
coverage or deal with negative reports and articles.

Workshop content includes:

• An overview of the media landscape – newspapers, TV,
radio and online
• The changing face of the media and the opportunities
• What is news? Definitions and discussions
• The journalist’s mindset – a day in the life of a reporter
• IHow news values are put into practice – some examples
from the nationals
• Delivery of positive news – your audience, developing the
story
• Managing negative press coverage – the golden rules
• Dos and don’ts of dealing with journalists
• Damage limitation – what it means and how to achieve it

Not for: Those who believe they have enough online business

Digital Highlights

• Changing your style to meet
online needs
• Using social media to
enhance the message