Writing And Editing Customer Magazines

2 DAYS

What you will learn:

This course is ideal for editors and
senior staff on contract-published magazines in print and
online. Discover ways to keep your clients happy and create
a first-rate magazine that will be seen by their customers as a
real reward for loyalty.

Workshop content includes:

• Understanding a client’s ambitions for their magazine
• How to liaise effectively with clients
• How to pitch ideas, treatments and covers to the client
• How to match your editorial
ambitions to a client’s view
• How to make your magazine
an effective marketing tool
• How to make readers feel the
magazine has value
• Working within a tight
editorial brief and budget

Not for: Junior staff

Digital Highlights

• How to strike an online/print
balance

• Adding value with video and
interaction

• The magazine as a vehicle for
driving ecommerce