Writing better headlines for print

1 Day

What you will learn:

This course is for those who want
to improve all aspects of their headline writing, especially
online. Relevant for journalists and those in public relations
and marketing, it takes a look at the quality of your
headlines, whether they are achieving their primary purpose,
and how to make them better

Workshop content includes:

• The rules, and when to break them
• Making headlines fit
• News and feature heads: the
differing approaches
• Using ‘power’ words
• Dealing with tight character
counts and online restrictions
• The delight and danger of puns
• Saying more than the obvious
in captions
• Writing better cover and contents page lines

Not for: Total beginners to journalism

Digital Highlights

• Key lessons for online
headlines
• Headlines for different media
platforms
• Writing better homepage lines