Writing for the Web and Mobile

1 Day

What you will learn:

This course is perfect for journalists,
PRs, internal and external comms and marketing staff who
have been tasked with writing for websites, mobile apps and
online publications. It examines how writing for the web
differs from traditional writing, the impact of word choice on
search effectiveness and offers practical tips on writing to
keep readers engaged.

Workshop content includes:

• How readers differ: accounting for
surfers and users
• The importance of easy
navigation
• Thinking international in words
and style
• Keeping readers’ attention on
your site
• Word use and word breaks
• Maintaining topicality and attracting links
• Headlines and other visual aids, including video
• Attribution, legal and health considerations
Not for: Experienced web writers

Digital Highlights

• How to write to attract
search engines
• Repurposing print content
• Thinking across platforms