Writing And Editing House Journals And Newsletters – Print And Online

2 DAYS

What you will learn:

This workshop covers all the skills
needed to produce a house journal. Those just starting on
internal publications, intranets or newsletters and those with
little or no formal training in writing or editing skills will
learn how to find and write interesting news stories for print
and online and how to manage contributions from nonjournalists
and the copy they submit.

Workshop content includes:

• Handling management interviews and getting good quotes
• How to write engaging management-driven features
• Using a diary to generate news and features
• Handling the problems of copy approval
• Writing headlines and captions to attract readers
• Ensuring coverage for all offices and departments
• Editing your own work
• Getting the best from design agencies

Not for: Experienced in-house journalists