AIM is proud to partner with world class experts within KSA & GCC region, Press Association. PA has been training all aspects of communications skills for more than a decade. We’ve expanded from our core businessof journalism and PR to offer writing, editing and design skills to a vast range of clients, from government departments tocharities, from FTSE 100 companies to the NHS.

Course trainees can rest assured they will receive up-to-the-minute skills and knowledge, allowing both a seamless transition into working life and increased awareness, amongst your peers, of a changing multimedia industry.


Customized & practical

Our training focuses on the relevance of a course to your needs. It’s immensely practical, so you can put what you have learnt into immediate effect.

Working tutors, not teachers

Our tutors work in the sectors they teach. We don’t use lecturers or those who have retired. We think it’s vital that our tutors know what’s happening now, rather than yesterday.

Run by media experts

Press Association Training is run by people who know the media. You’ll be talking to experts who understand your needs. We work with wide range of businesses who are at the cutting edge of change, so if anyone can identify what is happening in this sector, we can.

At the forefront of digital media

We’ve been training key aspects of digital skills since the very early days. New courses appear ever year in this brochure and on the website, to help you learn how to use new media creatively and profitably.



Full List of Courses

• Design Software

  • Advanced Illustrator
  • Advanced InDesign
  • Advanced Photoshop
  • Digital Publishing Suite

  • • Editing and Production
  • Writing better headlines for print
  • Better sub-editing
  • Proof Reading
  • Learning to Sub Edit
  • Editing on the web

  • • Management
  • Appearing on TV and Radio
  • Deputy Editor
  • Digital Publishing and Marketing Strategy
  • Editor
  • Event Managment
  • Improve Publications

  • • Media Law
  • Copyright
  • Freedom of Information
  • Law ethics for Editor
  • Media Law Updates
  • Social Media and Law

  • • PR and Corporate Communication
  • Advanced PR Writing Skills
  • Crisis Management
  • Effective Press Release Writing
  • Financial Public Rlations
  • Progressing your PR skills
  • Sharpen Your PR Writing Skills — For News Releases And Case Studies
  • Internal Communications – Advanced Skills
  • Internal Communications – Essential Skills

  • • Social Media and Digital Marketing
  • Personal Branding Using LinkedIn
  • Effective Blogging
  • Facebook Marketing
  • Social Media For Journalists
  • Social Media Marketing – Developing A Strategy
  • Twitter And Linkedin The Secrets Of Success

  • • Video Audio and Photography
  • Learn To Shoot And Edit Video
  • Presenting For Audio Podcasts
  • Producing Audio Podcasts Advanced
  • Taking Better Pictures

  • • Web and Mobile
  • Build Your Own Website In A Day
  • Designing For Mobile Publications, Including Apps And Tablets
  • Digital Marketing Strategy
  • Digital Media Sales
  • Update Your Marketing Skills
  • Mobile Apps – Commissioning, Developing And Marketing
  • Search Engine Optimisation
  • Website Analytics
  • Redesigning your website’s creative content

  • • Writing And Reporting
  • Advanced Feature Writing
  • Advanced news-writing
  • Business Writing
  • Copywriting – essential skills
  • Data Journalism
  • FindinFeature writing
  • Finance Reporting
  • Finding and Writing news
  • Grammar skills
  • Improve your news-writing
  • Improving and sharpening your writing style
  • Interviewing Skills for Journalists

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