Progressing your PR skills

2 Days

What you will learn:

Two days on the effective use of the
entire PR armoury – from market research to sponsorship,
competitions and awards. This is the follow-on workshop for
the development of executives in PR roles, inhouse PRs and
consultancy account executives.

Workshop content includes:

• Media relations
• Communications audits
• Sponsorship, competitions and
awards
• Conferences, exhibitions and
event management
• Confident and powerful radio, podcast and TV interviews
• Community relations; lobbying; education programmes
• Harnessing the power of blogging and social networking
• Crisis PR
• The internet and issues management

Not for: Experienced PR practitioners or the faint-hearted

Digital Highlights

• ePR
• The power of social
networking and blogging
• The internet and issues
management