Do you know how to get the attention of a journalist through a press release? Do you know which stories will engage news professionals and colleagues?
PA’s PR and Corporate Communications courses teach the ins and outs of effective communications. Our courses are always practical, giving you the inside story on how to deliver a message to both external and internal audiences. We train the people who run the news and features desks, so we tell you what they want and how to grab their attention.
Learn how to write copy that a journalist will use. Improve your internal newsletters and magazines to engage staff. Understand how social media has changed the media landscape and how to take full advantage to reach journalists, employees and the public. From how to set up an effective house journal to handling a crisis, our PR and Corporate Communications courses will help you get your message across.