Introduction to PR

2 Days

What you will learn:

This two-day course looks at the
principles and practice of public relations in the modern
media environment using a mixture of presentation,
seminars and practical exercises. ideal for anyone who wants
to get up to speed quickly on the fundamentals of public
relations, from those involved in PR full time to executives
who want a better understanding of how PR works.

Workshop content includes:

• What is PR?
• How does PR differ from
advertising?
• Tools and channels – different
ways of delivering effective and
successful PR
• Press release writing – dos and don’ts
• Building your campaign around people
• Identifying the audience and finding routes to reach them
• How to deal with the press and what makes news?
• Tips on interview and crisis management

Not for: Experienced PR executives

Digital Highlights

• Digital PR – understanding
the basics of social media