Update Your Marketing Skills

1 Day

What you will learn:

This practical course explains how to
identify, understand and fulfil customer needs to improve
your organisation’s performance. Newcomers and those
already working in marketing will improve and refresh their
skills. This workshop is also ideal for professionals in other
functions taking on more marketing responsibility.

Workshop content includes:

• Analysing and understanding your market opportunities and how to improve them
• Using market research to identify
your target market
• Building target profiles and ways
to market
• Ensuring the customer is the
focus of your marketing mix
• Jargon-busting and
understanding basic marketing theory
• New product development and relaunches
• How to cost your efforts and results

Not for: Experienced marketing managers

Digital Highlights

• Emerging online marketing
channels including social
• Evaluation and analytice techniques to keep you on track