Effective Blogging

1 Day

What you will learn:

This course is perfect for any
organisation or individual that wants to get serious about
blogging as part of their content marketing strategy or to
engage regularly with a wider audience. Delegates will learn
what to put in a blog to keep it topical, how to balance
personal insights with business news and views and how to
use blogs to attract attention and generate leads.

Workshop content includes:

• Assessing which blog software is right for your site
• Installation and set-up
• Designing your blog and using
templates
• Deciding on your content and what
to blog about
• Getting into a publishing cycle
• Assessing blog traffic
• Turning whole websites into blogs

Not for: The internet-shy!

Digital Highlights

• Improving discoverability
with blogging

• Using social media to drive
traffic

• Audio and video blogging