Crisis Management

2 Days

Course Overview:

Things can go wrong in any organization. Handled well, the damage can be limited; handled badly and it can have a huge effect on image and profits. This course examines worst-case scenarios and what to do when things go wrong.

Who the course for:

This is vital for PR agencies or in-house press officers who need to have a ‘what-if?’ mechanism in place if something goes wrong.

Objectives & Outcomes

Upon completion of the course, you will be able to know how you can prevent the same type of crisis from occurring again. You will have a better analysis to the crisis from beginning to end. Pinpoint actions, assumptions, and outside factors that precipitated the crisis.

• Issues management and risks audits
• How external sources can affect you and your brand
• How to manage the immediate impact of social media
• What to do when things go wrong
• Setting up spokespeople and a chain of command
• Getting the authority for statements
• Managing the media- including ‘citizen journalists’
• Positive press from bad news

Digital Highlight

• Why prevention is better than cure – scenario planning and foreseeing a problem?
• The message and the medium – what to communicate, how, when, to whom, and through which channels?

Course Content

Module 1:

Issues management and risks audits

Module 2:

How external sources can affect you and your brand

Module 3:

How to manage the immediate impact of social media
• Appreciating how quickly problems can escalate as a result of social media
• How to take control of the situation

Module 4:

What to do when things go wrong

• Demonstrating decisive corrective action
• Separating fact from fiction

Module 5:

Setting up spokespeople and a chain of command

• Who should be in your crisis team
• Making sure the team has access to relevant resources

Module 6:

Getting the authority for statements

• Agreeing communication protocol
• Making sure you have a speedy and accurate communication plan

Module 7:

Managing the media- including ‘citizen journalists’

Module 8:

Positive press from bad news

• Creating a clear recovery strategy

Not For: Newcomers to PR