What Makes NEWS

1 Day

Course Overview:

This intensive one-day course will give you a greater understanding of how media organizations function, who the key decision makers are, and how editorial decisions are made. There are certain things that always make news; we look at what these are, and how they apply to your audiences.

Who the course for:

This course is for anyone expected to generate positive press coverage or deal with negative reports and articles.

Objectives & Outcomes

By the end of the course you will understand what makes a story and how to create narratives that will be of interest to the media. You’ll be equipped with a range of tools and strategies to use the media to your advantage.

• An overview of the media landscape – newspapers, TV, radio and online
• The changing face of the media and the opportunities
• What is news? Definitions and discussions
• The journalist’s mindset – a day in the life of a reporter
• How news values are put into practice – some examples from the nationals
• Delivery of positive news – your audience, developing the story
• Managing negative press coverage – the golden rules
• Dos and don’ts of dealing with journalists
• Damage limitation – what it means and how to achieve it

Course Content

Module 1:

An overview of the media landscape – newspapers, TV, radio and online

Module 2:

The changing face of the media and the opportunities

Module 3:

What is news? Definitions and discussions

Module 4:

The journalist’s mindset – a day in the life of a reporter

Module 5:

How news values are put into practice – some examples from the nationals

Module 6:

Delivery of positive news – your audience, developing the story

Module 7:

Managing negative press coverage – the golden rules

Module 8:

Dos and don’ts of dealing with journalists

Module 9:

Damage limitation – what it means and how to achieve it.

Not For: Those who believe they have enough online business