Writing for Non-Journalists

1 Day

What you will learn:

Those in a written communications role whose
career path is not journalism, but need some basic
understanding of how to write news stories for websites and
other communications.

Workshop content includes:

You will cover basic journalism skills
in news-writing. These skills will focus on online as well as
offline publishing. It covers the range of journalistic styles and
provides advice on good writing and storytelling skills that will
engage the audience.

• What is news? What makes
a story? Two questions that all non-journalists need to answer
• How to write a news story
• Structure – intros and how to
use the inverted pyramid
• Style, language and pace
• The difference between news
and features
• The purpose of a feature and the different styles
• The role of comment, analysis and opinion
Not for: Those who want to become journalists

Digital Highlights

• Content on the web – tips on
style and layout
• Search engine optimisation – impacts on writing style
• Linking to extra content – offering the reader choice and variety