Sharpen Your PR Writing Skills — For News Releases And Case Studies

1 Day

What you will learn:

This course takes a look at the quality
of your writing, whether news releases or features, for print
or online. It offers advice on how it can be improved to
persuade journalists to use the release or case study, and
use more of it. It is ideal for those who have been working in
PR for up to 18 months who want to get more coverage for
clients or their own brands.

Workshop content includes:

• Knowing what journalists want,
and how they want it
• Generating more than the
obvious stories
• Breaking away from formulaic
releases
• Writing sharper intros, headlines and generating quotes
that get used
• Tightening structure
• Improving the words you use, and how you use them
• Dealing with clients who think they know best
• Improving your case studies and features

Not for: Newcomers to PR

Digital Highlights

• Changing your style to meet
online needs
• Using social media to
enhance the message