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Aim Co. of Saudi Arabia has contracted Press Association (PA) to conduct a specialist workshop in media and marketing.
PA: Press Association is a leading multimedia content provider across web, mobile, broadcast, and print platforms. For the last 147 years, PA has been providing fast, accurate feeds of text, data, photos, and video. Today the business is increasingly focused on the delivery of complete products for both digital and print clients.
Course 1

Social Media Essentials

Course Overview

• What the major social media platforms are and when you should use each one
• When you should use Facebook, Twitter, YouTube, Snapchat, Pinterest, LinkedIn and Instagram
• Reputation management for your business
• Maintaining audience contact
• Targeting influencers, journalists and investors
• Demonstrating thought leadership
• Using social media marketing to build brands, develop contacts and generate leads
• The importance of crisis management and response
• Crisis PR
• The internet and issues management

Course 2

Social Media Marketing

Course Overview

• What is Social Media? Defining its importance as a marketing tool
• An examination of you and your competitors
• Assessing your customers and what they want from you
• How accurately does your online offering fulfill your customers’ needs?
• Social network sites — which to use, when and how?
• Other things you can do to boost sales: from email-shots and search engine marketing to viral marketing and sponsored links
• Learning from successful online campaigns
• How to measure success, including web analytics
• How online marketing brings you closer to customers —the benefits and hazards
• Writing your online marketing campaign

Course 3

Social Media and Web Analytics

Course Overview

• Effective tools to measure analytics?
• Gain an understanding of the role of Tracking Code
• Learn how to set up a social media analytics accounts
• Key analytics terms and definitions
• Understand both Goals and Conversions and how to set these up
• Event tracking and how to set this up
• E-Commerce tracking
• Creating custom reports